Cheeky Goat

Calling for an upbeat, fun and memorable identity to emphasis the brand name and draw attention to the Cheeky Goat food cart.

Exuding a friendly and approachable vibe with a cheeky expression, the logo centres around a boldly illustrated goat face, duly reflecting the brand name. The playful nature of the logo is further enhanced by a hand-drawn typeface that not only supports the illustration style, it compliments the handmade passion that goes into Cheeky Goat's food.

Yellow has been selected as the core brand colour, encapsulating the warm, welcoming spirit of the business. Yellow is also the first colour the human eye sees, ensuring that the Cheeky Goat food cart catches the eyes of passersby.