EPack Rebrand

Working closely with the new owners of EPack, I led a multidisciplinary design effort to pivot the company’s visual identity.

The project involved moving away from a legacy look toward a contemporary brand system that reflects the new leadership's forward-thinking strategy.

Logo Design: The updated logo represents a more sophisticated approach to the packaging sector—slick, understated, and highly scalable.

Illustration Style: To move beyond standard product photography, I developed a unique illustration style. This adds a layer of bespoke personality to the brand, helping to communicate complex logistics through simple, engaging visuals.

The Website: The UI refresh focuses on a seamless user journey, ensuring the new branding is felt at every digital touchpoint while maintaining high performance and clarity for B2B clients.